NSMC Creates New Website for Payroll Solutions, a Triad-Based, Outsourced Payroll Provider
HIGH POINT, NC--North Star Marketing-Communications has developed and launched a new website for Payroll Solutions, Inc. (www.payrollmadeeasy.com), an outsourced payroll provider serving High Point, Winston-Salem, Greensboro, Burlington, Durham and Raleigh.
Payroll Solutions provides the same services as the national providers, but without many of the additional fees. Their web-based access portal makes processing payroll efficient and intuitive for their clients.
About the Site Build
Nearly 80% of all web projects NSMC builds are "do-overs," re-development of existing sites. This project falls squarely into that category. Payroll Solutions' prior site had run its course, due in large part to outdated branding and an inflexible content management process.
NSMC consulted with the client to evaluate the desired functionality and marketing messages. Payroll Solutions uses a branded Mini Cooper for local client service, and NSMC recommended a photo shoot featuring this unique marketing tool. NSMC Creative Director Rob McDorman conducted the photo shoot and built several rotating images for the front page of the site, featuring the key marketing messages.
The new PayrollMadeEasy.com has a flexible, real-time content management system (NSMC's Encompass CMS), which makes it easy for the client to update the site on-demand.
NSMC built the site in conjunction with Clark Morgan of Vessel Media Group.
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