North Star Creates New Brand for Pegram-West

BURLINGTON, NC (October 14, 2011) - Greensboro-based builder supply company Pegram-West, a long-time industry standard in the Piedmont area, got a 25th anniversary present from an unlikely place. North Star Marketing-Communications wrapped up a new brand package and delivered it just in time.

Referred by Corbin Sapp of IVARS, Inc., Pegram-West chose North Star Marketing-Communications to create their new brand. While starter businesses regularly depend on brand development, Pegram-West’s business legacy of 25 years in stable, competitive markets did not keep it from seeking out a standardized “voice” for itself in the visual marketplace.

North Star steered the production process, from initial planning and concept stages to final delivery of the brand identity kit. At the end of the day, Pegram-West took home a 25th anniversary logo and designs for business cards, letterhead and envelopes.

North Star graphic designer Shawn Magee worked with Pegram-West through the design conceptualization and production process. Magee, a seven-year North Star veteran, found a challenge in keeping the logo design clean while still portraying the company accurately. The new brand communicates Pegram-West’s longevity, he said, by maintaining that balance. “The wood grain,” said Magee, “also helps the viewer associate the company with its product.”

Based in Burlington, North Carolina, North Star Marketing is a full-service marketing strategy and creative services firm, providing branding, website development, print collateral design, advertising, public relations and online marketing to businesses, non-profits and schools. For more information about our integrated-communications services, please contact us at 336-229-6610.

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