Marketing & PR Consulting
Perhaps you know what you need to do next in your communications plan. Perhaps not. Or maybe we're making some assumptions...like there is a plan.
Regardless of where you are in the evolution of your marketing efforts, a little fresh perspective can often provide the unbiased, untainted insight you need to push your thinking into new territory.
Infrastructure 101
But before we rush off with the best of intentions into optimistic new marketing strategies, let's take some time to assess the baseline elements of your brand - the infrastructure of your communications efforts.
Your communications infrastructure is "the stuff" prospects use to learn more about who you are and what you do. It starts with the quality of your brand expression and progresses through your website and print promotional materials. In some cases it addresses your tradeshow displays, fleet of trucks, signage and apparel.
Overview of Marketing & PR Consultation
Knowing how to reach your audience is fundamental to the marketing process. The tools you use, the messages you float, the frequency of your communications, the demographics you touch...all of these considerations and more factor in to how you go to market. If you're challenged with how to position your products, services and ideas, NSMC can help you think through the strategies and scenarios. Furthermore we help you implement your plans by creating the pieces and initiatives that will help you go to market in a professional, consistent and persistent manner.
It starts with making sure your communications infrastructure is in place. These are the tools you use to provide standard information to prospective clients, vendors, or partners.
Next, NSMC will help you build on this infrastructure by creating pieces designed to “go to market.” This includes direct mail, print advertising, e-mail blasts, tradeshow displays, etc.
Finally, it is important that you avoid jolting starts and stops in your marketing efforts due to sporadic, inconsistent efforts. Sustaining a steady market presence gives you credibility and opportunity. NSMC’s Retained Services Agreement (an offering that provides a dedicated series of services each month to your account) can be helpful to sustain these marketing efforts on your behalf.
Beyond the marketing ramp-up and initial delivery, public relations can play into your overarching communications strategies. From garnering attention from print, TV or radio coverage to engaging your clients, prospects, vendors and partners in targeted events, NSMC can help you identify ways to gain goodwill among your various publics. Generally PR services are rolled into a Retained Services Agreement.
Public Relations Services Include:
Strategy Consultation
Market Research
Press Release Development and Release
Public Service Announcement
Web Strategy
Media Relations
Press Kit Development
Retained Services