A Website Built From the Ground Up

We chose the newly designed website for Fuquay-Varina, NC-based Fidelity Bank as our featured website. Why? Well, we launched it recently, and we're pretty excited about it. It's an extensive site with a consistent structure, and it's just plain easy to use. It represents everything we love about website development: close client interaction, extensive planning and strategy, brand-integrated design and WordPress content management system.

Founded in 1909, Fidelity Bank is a growing regional bank serving customers throughout North Carolina and Southern Virginia. The North Star website team wanted to help Fidelity maintain a strong corporate presence on the web, but initial conversations revealed a need to "go local" with the revamp: Emphasize the personal, friendly service, common sense business approach and grassroots culture that define Fidelity Bank on a local level.

Fresh Design, Real Personality

The site redesign is simple and relatable. Users encounter Fidelity Bank on a personal level, seeing the faces of Fidelity customers and becoming better acquainted with their banking neighbor's services.

Fidelity's new online presence is a strong combination of simplicity and functionality. The new site

• > helps current customers engage more effectively,
• > appeals to younger customers,
• > emphasizes Fidelity's heritage, personality and promises,
• > continues popular and effective services, such as secure online banking,
• > paves the way for mobile website development, and
• > search engine optimization on the local level.

Growing Great Websites From Roots to Branches

North Star's Burlington, NC web design team blended in-depth research with creative and technical services to deliver a new online presence for Fidelity Bank. Our web development services included:

• > Planning and strategy, including interviews, surveys and focus groups
• > Initial design and design layout, including mockups and graphic design reflective of the company's brand and culture
• > Custom photography, including branch specific photo shoots
• > Content editing
• > Programming, including Word Press and Google Maps integration
• > WordPress user training

Based in Burlington, North Carolina, North Star Marketing is a full-service marketing strategy and creative services firm, providing branding, website development, print collateral design, advertising, public relations and online marketing to businesses, non-profits and schools. For more information about our integrated-communications services, please contact us at 336-229-6610.

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