Anticipating the Mobile Website Trend
The statistics speak volumes about growing smartphone usage:
- > More U.S. adults own a smartphone than have a degree.
- > Nine in 10 smartphone owners use their phones as Internet portals.
- > 78% of those users do so every day.
- > One third - 35% - of all Americans own a smartphone.
- > Two-thirds of them sleep with their smartphone next to the bed.
- (All statistics: according to research by the Pew Internet and American Life Project - http://pewinternet.org)
Small businesses take note.
Mobile web usage is becoming the new norm in internet searches and e-commerce. Is your website mobile friendly? Have you considered streamlining the information on your site for an easily navigable site that can be read on the fly? The business benefits are clear - when a site is easy for a consumer to use, traffic and business increase.
North Star has recently completed mobile websites for the C12 Group and Saint Stephen's Episcopal School (Bradenton, Florida). These sites are not a complete repackaging of site information or brand. Instead mobile sites condense and streamline content from primary sites and are built to fit smartphone screens. The mobile sites target busy users who often surf the web on the fly, conduct business from a cell phone, or catch up on news and other reading while they're on the move. View the websites from your smartphone by going to www.c12group.com and www.saintstephens.org.
On a mobile site, primary content is easy to see, fonts are large enough to read, and content is short enough to deliver the essentials. Users may be encouraged to visit a primary site to complete interest forms, but otherwise a mobile site delivers a comprehensive, convenient user experience from beginning to end.
With comprehensive mobile website development, including design, programming and content writing or editing, North Star can help your small business, school or organization get a better handle on your mobile website strategy.
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